King of the Hammers this year didn’t turn out as we’d hoped and it was partly due to the fact that we tried too hard and push ourselves and the team too much.
After a few weeks of reflection, many conversations with friends, sponsors, partners and other racers and getting very close to selling everything, we realized that giving up was and never will be an option!
We decided to focus on helping young and aspiring racers and support our team members who race themselves, thus growing our brands reach across more classes and race series for 2024.
Unlike other cycling events which can be limited by their focus on elite riders, a singular charity or family day out, ours is an all inclusive platform. We cater for riders of all levels, all charitable causes and openly encourage community and corporate involvement.